The documentary - edited by Nicole Dent (Vice-President 's Italian Observatory on Global Health ), Luca and Francesca Nava Change - talks about " morgering disease," translated into " marketing of diseases." How do you sell a drug to 10-20 million people? The investigation shows that farmaucetiche now companies are investing more in marketing and in research of new molecules. Marketing of fear.
You can see how a drug is riulizzato for diseases other than simply changing the name and color. It 's the case of the famous Prozac, Sarafem, which is used when calling the "premenstrual dysphoric disorder " in order to lengthen the duration of the patent. The pig did not throw anything away ...
And then also known as clinical trials and side effects, all interspersed with footage of a French comedy whose protagonist, a doctor who invents diseases to their patients, has the motto " there healthy people, but people more or less sick. "
spoke executives from major pharmaceutical companies, doctors, pharmaceutical informants, lawyers, economists and reporters.
Here are some phrases taken from the interviews:
" The only innovation in recent years in the pharmaceutical industry is marketing " (Marcia Angel)
" I called the pharmaceutical industry is a mafia because he acts and behaves exactly like the mafia " (Peter Rost)
" From the moment a case is made for a pharmaceutical company at the time this will have to pay a fine pass so long that the gain from the sale of that drug is much, much higher than the cost of the fine that the pharmaceutical company will pay "(KB Menzies, lawyer)
" They sell fear, fear of growing old, getting sick, afraid of being adolescents, fear of others "(M. Petersen)
"The Chadd, the group of patients for treatment of ADHD, has also admitted taking $ 700,000 from Novartis, the pharmaceutical manufacturer of Ritalin " (M. Oldani)
Want to see it? Then you just do click here to see Inventors diseases .
course we remember the most recent The pharmaceutical business.
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